Get Advertising & IMC: Principles and Practice, PDF

By Nancy Mitchell

ISBN-10: 0133506886

ISBN-13: 9780133506884

ISBN-10: 0133547906

ISBN-13: 9780133547900

ISBN-10: 9332574146

ISBN-13: 9789332574144

For introductory classes in advertising.

 

An obtainable, well-written, and student-friendly method of advertising.

 

Advertising tracks the alterations in today’s dynamic global of media and advertising communication–as good because the implications of those alterations to conventional practice–and provides them to scholars via an available, well-written technique. The 10th variation highlights the expanding significance of shoppers because the motive force in today’s ads thoughts, social media, and the web evolution/revolution. it's also an elevated IMC and model focus.

 

MyMarketingLab for Advertising is a complete studying package deal. MyMarketingLab is an internet homework, instructional, and evaluate application that actually engages scholars in studying. It is helping scholars higher organize for sophistication, quizzes, and exams—resulting in higher functionality within the course—and offers educators a dynamic set of instruments for gauging person and sophistication development.

 

This application will supply a greater instructing and studying experience—for you and your scholars. Here’s how:  

  • Improve effects with MyMarketingLab: MyMarketingLab grants confirmed ends up in aiding scholars prevail and offers attractive reports that customize studying.
  • Increased built-in advertising and marketing conversation (IMC) Focus: the wider concentration of IMC during this variation comprises the entire quite a few varieties of advertising and marketing communication–multi-platform, in addition to multimedia– and the dialogue is embedded seamlessly through the ebook.
  • Keep your direction present and Relevant: New examples, routines, and examine findings seem during the textual content.

 

Note: You are buying a standalone product; MyMarketingLab doesn't come packaged with this content material. if you want to buy both the actual textual content and MyMarketingLab look for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package deal contains ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.

 

MyMarketingLab isn't really a self-paced know-how and will simply be bought whilst required via an instructor.

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Advertising & IMC: Principles and Practice, by Nancy Mitchell


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